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Existing Beyond Your Reality | Alex Ruhl | TEDxLeicester

Existing Beyond Your Reality | Alex Ruhl | TEDxLeicester

Alex Rühl (The Drum’s 50 under 30 women in digital) is an award-winning virtual reality filmmaker and founder of CATS are not PEAS, a production studio that specialises in creating immersive experiences that impact people’s lives.

Formerly a TV producer, Rühl got the bug for VR when she picked up her first 360 camera rig in 2015 and quickly became a thought-leader in the space winning the Pioneers of Immersive Realities Awards in 2018.

Her work includes speaking on the new storytelling language in immersive arts and producing narrative-driven experiences for the commercial and entertainment sectors.

Ruhl is a keen believer in “tech for good.” She created the I Experience VR initiative in partnership with Leicester charity LOROS, which aims to enhance the wellbeing and quality of life of hospice patients nearing end-of-life using mindful virtual reality experiences.

She has also worked with Sheffield-based youth empowerment project Chillypep to create VR experiences for young people struggling with mental health issues as well as mentoring on schemes such as the VR Diversity Initiative which aims to upskill underrepresented groups to ensure future opportunities for all in this new industry. Alex Ruhl (The Drum 50 Under 30) is an award-winning Virtual Reality filmmaker who delights in using VRs as the new way of expression. Alex won the Pioneers of Immersive Realities Awards for 2018 for her work in the space and she advises companies and brands about the creative process behind VRs, as well as the behaviours of the audiences who experience it. Her company CATS are not PEAS is an immersive storytelling studio specialising in virtual reality projects. She is the curator for Phoenix Leicester’s VR cinema strand supported by the BFI and has co-created the I Experience VR programme. Alex has partnered with LOROS Hospice to bring Virtual Reality to patients nearing the end of life. She will be speaking globally on the topic of Next Generation storytelling and the potential impact VR will have across all sectors. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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